We best know Kayou for their series of My Little Pony G4 trading cards of which several sets have been released, but earlier this year their expansion plans for other merch was presented. While not all merch was explained and shown in detail, two new "blind bag" merch products just became available Tmall.

When we saw Mighty Jaxx their stand at the 2024 Spielwarenmesse it was clear that a new series of Kwistal Fwenz was in the works. After a bit of a wait the new series is now finally listed on their website, showing all details of the upcoming set of 7 ponies, including their release date!

A lot of news has come from China in the past days, and to prevent our blog flooding with smaller posts we're combining them here in this collected blog. We'll take a close look at the new trading cards from Kayou, loads of plush by ReeSee and a collection of blind bag figures from Dinosaw.

A rather surprising new line of MLP figures was just spotted on eBay. As it appears, blind bag collectible brand Hello Miniworld released a set with 9 Equestria Girls-like My Little Pony figures in China this month.

Big news coming from the 2023 Preview & 2022 Holiday Market this week where Basic Fun revealed their line-up for next year. This is all centered around the 40th anniversary of My Little Pony (yes, the last celebration is already 4 years ago) and included in their plans is something very special: the never released Celestial Ponies!

With all the supply chain issues and shortages going on we're surprised to announce that the second series of Kwistal Fwenz by Mighty Jaxx is released early! Originally planned for 22 June, but they managed to get enough stock and orders can be placed right now for both the full box and single packs.

As promised in the release post we would do a review on the latest Pop Mart x My Little Pony series, Leisure Afternoon, and here it is! We'll keep it a bit shorter than our Natural Series review, as the ordering process differed hugely this time, and some aspects are the same as before.

When we look at recent My Little Pony releases from China, such as the Pop Mart figures and Bloks building sets, it's clear that G4(.5) is still in full swing in China. Today's new release is no exception: over on Tmall a listing popped up with blind box cupcake plush.

Whereas the first set was only available on Chinese marketplaces for several weeks, the new My Little Pony figures by Pop Mart are already listed and available on Amazon! And that just 1 day after the official start of sales in China, according to the earlier annoucement.

Sometimes we are teased for months before a new set is released, but this time we have quite the opposite: at Target the first My Little Pony Secret Rings series 2 blind bags have been spotted, before we got any official listings!

We're back with a new store finds post and have plenty to share with you! More regions get the Sunny magazine figure, and several sets have been found in stores and online now. And there's also a spinner watch. Check all details out below!

If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Over the past 2 years we've received several requests for more information about the 25th wave of My Little Pony G4 blind bags we originally reported on in March of 2019. Today we finally have a bit more info to report on these, and have sufficient images to finally fill the database.

When the Snow Party Countdown advent calendar was first announced as part of the big wave of releases, we had no idea about the exact release plan for it. Since the advent time is still a few months away, we were expecting a release in the fall season. But it turns out we don't have to wait that long: Amazon just added the Snow Party Countdown set as a pre-order listing with a release in just 4 days, on August 1st.

Alright time for a short blog outside of what we normally post. This isn't about official MLP releases, nor is it about fakes, but sort of something in between?
It didn't catch our attention, but last year Hasbro released a new version of Monopoly Junior: Unicorn Edition. While that is normally something that won't be featured on our blog anyway, but there's an interesting twist when looking at the included figures. Yes, those are re-used G4.5 blind bag figures!
(Thanks to decismuchjuvenile for the heads-up)

We've seen the official announcement, reveals on registration sites, wholesalers and also on Amazon Canada. But today is the day the embargo is officially lifted, and Hasbro reveals the full line of toys on the My Little Pony website, and at the same time Walmart has them listed (though well hidden).

We've seen most of the toys already, but not all with these detailed photos, and there's new stuff too! At the same time Hasbro revealed the cast of voice actors for My Little Pony: a New Generation and the final logo. Though, the logo is still nowhere to be seen on the product packaging.

Images for the first playsets already surfaced a few days ago. But now Toy Wholesaler website ABGee has listed a huge amount of upcoming merchandise for the upcoming My Little Pony: A New Generation movie. Some of these we've seen before during the first presentation by Hasbro, but we'll also get a look at some new sets we haven't seen before. We've listed all of them below:

One of the biggest My Little Pony figure hits from 2020 were the Hidden Dissectibles ponies. These blind bags featured unique My Little Pony sculpts with half dissected ponies. Many people wanted to see more ponies in this same style, and they have been heard: Mighty Jaxx just announced their second series of My Little Pony Hidden Dissectibles!
Update: Series 2 Hidden Dissectibles are now available! Check our review for all details or get them directly at Mighty Jaxx (you can use our referal link for $10 off $100)

People who've been chasing the Natural Series by Pop Mart can soon find them at a western retailer: Entertainment Earth has announced to ship the figures and accepts pre-orders now.

Aside from all the G5 news, one of our most popular posts from the past months has to be the Pop Mart MLP Natural Series reveal. Personally we were really curious to take a closer look at these new blind boxes from China, from a brand we weren't familiar with. That's why we decided to order some and create a review!